Orkan is an e-commerce consultant based in Istanbul, Turkey. He is a Bosphorus University, Management and Deutsche Schule Istanbul alumni. He started and managed a clothing brand for 7 years. He is one of the 283 people certified by the leading e-commerce research company Baymard Institute and now advising some of the most promising brands in Turkey combining his own experiences and his meticulous research on digital marketing.
Services
Rates starting from $2200/month
Conversion Rate Optimization
Google Ads & Analytics
Shopify Setup & Management
Email Marketing
Facebook & Instagram Ads
Ecommerce Process Optimization
U/X Audit
Starting from $5000
I will perform an unbiased analysis of your site, document its UX performance across 580 unique parameters. Your UX analysis and assessment cover both desktop and mobile websites, including:
​​
Homepage & Category Navigation
Design and user experience of the homepage, the main navigation, drop down menus, category pages, custom and subcategory pages, the overall site taxonomy, general site-wide navigation.
Search Experience
The type of search queries the search engine supports, what and how product data is searched, the logic for autocomplete suggestions, how users are guided in case of partial matches, no results pages, the layout and features of the search results page.
Product Lists & Filtering
Design and usability of category and search product listing pages, design and logic for all filtering and sorting tools, the list item design and information.
Product Details Pages
Design and usability of entire product page implementation, including product images and videos, the image gallery UI, page features, Add to Cart, user reviews.
Checkout Process
User experience of entire checkout flow, incl. shopping cart, account selection, guest checkout, detailed form field usability, field labels, security concerns, shipping methods, payment methods and fields, wording of error messages
Customer Account
Design and usability of the My Account section, such as My Account navigation and dashboard, sign-in and password reset flows, updating stored credit card and address info, newsletter frequency and unsubscribe.